DE LA SOUL delivers...again
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and the ANONYMOUS NOBODY by DE LA SOUL is now in the universe!

Just like that, in one fell swoop the world just got a little better. So go indulge, enjoy the artistry, then agree wholeheartedly.

In true DE LA SOUL “unique” fashion, the Strong Island trio started this journey on their own terms. The influential hip hop group went straight to the masses to finance this record through the crowd funding site Kickstarter.

Their initial goal was to raise $110k but fans pumped in over $600k! It was now clear that another album was both inevitable and required.

Contributions were utilized wisely, funding endless experimental jam-sessions with talented musicians that resulted in hours of original music and potential samples. No sample clearances or side deals were required.

You true hip hop heads may remember a little sample problem they incurred on their first album 3 Feet High and RisingThey were sued for $1.7 million dollars but settled the case out of court for an undisclosed sum. A valuable lesson was learned and that mistake was never repeated.

“Experimental jam-sessions with talented musicians resulted in hours of original music and potential samples.”

“Content and quality should always supersede gimmicks and trends.”

So with the money more than straight, they were free to enlist a mixture of featured players that truly complimented the album like Jill Scott, Snoop Dogg, 2 Chainz and Usher.

One of the best tracks on the album employs the services of Chocolate Boy Wonder Pete Rock and the soulful voice of Estelle on Memory of… (US).And I would be remiss not to mention the strong contribution by Gorillaz/Blur frontman Damon Albarn on Here and After.” This track was a true lesson in music.

DE LA SOUL did not only deliver on their promise of creating a hot record, they proved that hip hop should be judged strictly on the quality of work like all other forms of music. Unfortunately hip hop is one of the few genres of music that holds your longevity against you. Content and quality should always supersede gimmicks and trends.

So let us all put that ridiculous notion to bed and respect hip hop Royalty.”

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